What is Shoes First?




It was shoes first always for Nina Garcia, creative director of Marie Claire US whenever she planned an outfit, she always started from the bottom up, and as she believed it was the best place to start from if you want to feel confident all day long.

Marie Claire in return thought of celebrating this concept twice a year by creating an event that honored shoes, by partnering with luxury shoe outlets to increase footfall, encourage people to buy, engage and be part of something bigger to support a greater cause.

Today this event takes place in more than 12 countries worldwide:

France,Italy, the UK,  the USA, Rusia and Thailand, to name a few.

For the first time in the Middle East, Marie Claire Arabia will celebrate shoes in an extravagant fashion.

This October, we will showcase the season’s latest trends from the magical world of shoes. We will also interview the most renowned shoe designers, who will give our readers the best insights across all platforms on what’s hot and what’s not

The whole of October, our magazine and website will go crazy about shoes and shoemakers. The event will conclude on October 29 with a day event at the store.


On October 29, join us at Level Shoes, Dubai Mall where you’ll experience an eventful day, Get entertained and pampered with:

  • Discover the selection of your favourite influencers’ shoes on display
  • Visit our 180° video booth to show everyone on your social media platforms what’s on your glamorous feet
  • Book your appointment with our fashion experts to get personalized tips on finding the perfect shoe you’ve always dreamed of
  • Take lots of ‘shoe-fies’ at our shoe selfie station and share them on your social media platforms for the chance to win exciting prizes
  • Splash your new shoes with colourful paint along the talented fashion illustrator ‘Melis Malatani’

To add, guests will have the opportunity to become the owner of a one of a kind pair of crystal encrusted sandals, designed by Guiseppe  Zanotti  for Marie Claire Arabia.  The shoes will be on display at Level Shoes and sold to Shoes First enthusiasts. All proceeds will go to Al Jalila foundation.

 “I’m like a psychologist; I can discover the panther inside a woman and then, boosh! I can give her power!” – Guiseppe Zanotti


Contact us

Call: +971 4 369 75 73

Email: shoesfirst@mediaquestcorp.com




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